London Life wanted to celebrate the concept of “Instant Decision” – where the insurance advisor could approve a prospective client immediately - by launching a new website & series of videos.
ART DIRECTION / DESIGN
I worked as the design lead on this project. It was a smaller microsite celebrating a leap forward in technology, so London Life wanted to do something cutting edge and exciting. I designed a responsive solutions with some parallax elements to bump up the excitement factor.
I pitched a bright, fun parallax scrolling website. The plan was to launch one segment of the site each week for a slow reveal of information over the course of a month - ending with the big Instant Decision insurance announcement. I thought a great way to show this would be with a path of parallax arrows guiding the user down to the big reveal.
Below is the desktop view during week 6 of the campaign - the "big reveal" week
A snippet of my plan for how and where the arrows would move for the parallax background.
Even though the whole London Life team loved my ideas, we ended up scaling it back quite a bit for the launch. Below are a few screenshots of the final site.
The mobile view