THE CLASS OF THE TITANS!

Client:  MBNA        Project Date:  2015
About the Project
We were asked to create a responsive contest microsite to promote MBNA's student and alumni credit cards. Students had the chance to win $5,000 for themselves and $5,000 for their school. We also created banner ads, and various print pieces that would be used in the schools to promote the campaign.
My Role
ART DIRECTION / DESIGN
I designed overall look and feel of the campaign as well as the main design assets. I worked closely with our copywriter to ensure the voice of the campaign felt right.
About the Project

We were asked to create a responsive contest microsite to promote MBNA's student and alumni credit cards. Students had the chance to win $5,000 for themselves and $5,000 for their school. We also created banner ads, and various print pieces that would be used in the schools to promote the campaign.

My Role

ART DIRECTION / DESIGN  
I designed overall look and feel of the campaign as well as the main design assets. I worked closely with our copywriter to ensure the voice of the campaign felt right.

what's in a name?

Our take on the brief was that students could be a "Superhero"on campus by winning the contest and raking in $5,000 for their school. We created the campaign logo to be bold, fun and reminiscent of old-school superhero cartoons

The microsite was set-up with comic books in mind. Each main message point was set up as its own "slice" with campy typography, icons and background patterns.
The user is first prompted to select if they're a Student or Alumni.
The user is first prompted to select if they're a Student or Alumni.
Below are some banner ad samples created to promote the campaign.

related works

Want to see more?  Let’s go back to my  Portfolio