We were asked to create a responsive contest microsite to promote MBNA's student and alumni credit cards. Students had the chance to win $5,000 for themselves and $5,000 for their school. We also created banner ads, and various print pieces that would be used in the schools to promote the campaign.
ART DIRECTION / DESIGN
I designed overall look and feel of the campaign as well as the main design assets. I worked closely with our copywriter to ensure the voice of the campaign felt right.
Our take on the brief was that students could be a "Superhero"on campus by winning the contest and raking in $5,000 for their school. We created the campaign logo to be bold, fun and reminiscent of old-school superhero cartoons